The Florida AI home sale story is not proof that agents are obsolete, and it is not proof that the MLS is no longer necessary, Dennis Norman writes. If anything, it shows the opposite.
“It feels like having a reliable assistant who keeps the business moving, my clients cared for, and my energy focused on people and growth,” Martha Melendez writes.
The gap between what “seller choice” means in a press release and what is actually happening at the kitchen table concerns Darryl Davis. Here’s how to show sellers the benefits of pre-marketing and broad exposure.
In this Year of the Fire Horse, agents should know the feng shui basics. Contributor Lisa Nguyen writes that agents need to lean into the zen to win market favor in 2026.